Over many months of industry research and boots on the ground reconnaissance, one pain point became increasingly obvious to LeafyLoop’s founders: Ancillary cannabis businesses are marketing the hard way.
Because ancillaries have very few viable marketing options, they typically rely on trade shows to do the heavy lifting. And, hey, we don’t blame them. Trade shows bring industry members on both sides of the table together. If you’re an ancillary business, it makes sense to exhibit in a space where plant-touching businesses, and even other ancillaries, gather together in search of better, or cheaper, products and services. It’s a win-win...but it’s also a lot of work and insanely expensive—so expensive that the average business uses a third of their marketing budget on trade shows alone.
LeafyLoop disrupts this model and takes the interactive, conversion-driven opportunities of a trade show to a digital space. Like a trade show, LeafyLoop brings seekers and providers into an industry friendly ecosystem, fully equipped with the tools to navigate new partnerships, showcase products & services, and negotiate deals. This means cannabis industry players get the benefits of a trade show—everywhere, all the time, and for a lot less money